Lego Art II
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The wooden toys got replaced by plastic toys in 1947 and the interlocking bricks came in existence 2 years later. At that time however, wooden toys were preferred over plastic and the sales of the company were extremely low.
Christiansen's son Godtfred took over the company in 1954 and gave the bricks their design and potential in 1958 of the Lego we know today. They were not made out of the strong, resilient plastic material; that happened in 1963.
To make the building bricks accessible to younger children, the company produced a larger version of Lego in 1969 and gave it the name Duplo.
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From its beginning until now, Lego's reputation and application literally is out of this world; several kits went to the International Space Station in May of this year, to build models and study their reaction in microgravity.
How is that for dropping a brick?!
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