Max Velthuijs' Economical Impact.

His most well-known character is "Frog". The books have as subjects topics related to real life, like sadness, death, but also joy and happiness. But the main one is friendship!





His work has received many international awards, for instance, twice the Golden Pencil in 1977 and 1986. In 2004 he was rewarded with the international "Hans Christian Andersen" award. His "footprints" are all over the Dutch culture of children's books, as it is today.

Velthuijs produced 45 picture books, which have been translated into more than 50 languages and sold more than two million copies worldwide.

He never got to finish his 13th Frog book, which he was working on before his death.