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Arts and Crafts

Wednesday, November 23, 2011

Cereal Box Art II

Cereal is an easy and simple to make breakfast which was actually invented in the U.S. in 1863 by James Caleb Jackson. The cereal was called 'Granula', but wasn't very convenient to make; it had to soak overnight in order to be consumed and it never became very popular.

In 1877 a cereal product called Wheatena was invented by George H. Hoyt and he sold it in a box, instead of having it scooped out by the retailers and the customers liked the box better, because of hygienic reasons and the convenience.

The Kellogg Company came in existence in 1906, after John Harvey Kellogg by accident invented the wheat flakes for his patients who had bowel problems. His brother, Will Keith Kellogg wanted to market the product, but John was against it. After a huge disagreement, the brothers went their own way and Will created the cornflakes, using almost the same method his brother did, and founded the now well-known company.

During the 1930s, the cereal industry saw a great opportunity to increase their sales by focusing on the children and began to add sugar to appeal to this age group. This was also the time when different looking cereal began to appear and the boxes were presented with mascots on them.

Cereal has become popular all over the world and the choice is enormous. There is bound to be one that appeals to your taste buds and next time you empty a box, don't throw it away.

A lot of creativity went into it and a lot of creativity can come from it!

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